Team

Gwendolyn Rippberger

PhD Student

Gwendolyn completed her bachelor’s in Media Informatics and Visual Computing at TU Wien, where she discovered a passion for combining technology with creative design. After finishing her Master’s thesis, which focused on a comparative analysis of image captioning models for fashion datasets and on exploring multimodal settings in fashion recommendations, she began her PhD within the Vienna Doctoral College on Digital Humanism.

She’s excited about the potential of technology, especially in the fashion industry, and is always on the lookout for opportunities to apply her knowledge in practical, meaningful ways. During her PhD, she aims to investigate the online shopping environment of fashion retailers, with a particular focus on identifying the dynamics and design cues that contribute to overconsumption. Her research goal is to develop a framework that helps consumers become more “slow” and reflective shoppers in digital marketplaces, where purchasing decisions are often made within milliseconds.

Beyond her academic pursuits, Gwendolyn has a keen interest in web development and UI/UX design. She’s always eager to learn about new trends and technologies that can make digital experiences more intuitive and visually engaging. Her educational background and ongoing research have given her a unique perspective on how digital tools can enhance user interactions and engagement in everyday life.